Silicon Valley’s Enterprise Humor is Lost ‘Somewhere in the Cloud’
This week a tech company in Silicon Valley admitted during a press conference that b2b humor had been lost somewhere in an unknown part of the cloud.
“We put it in the cloud where we put everything. It just seemed safe and accessible up there,” said the co-founder of Lockitup.com. “It’s the cloud. It’s where everything is. God’s up there, too. Right?! So, how can it be bad? Plus, it’s not like b2b marketing was ‘missing it.’ I mean, come on. They weren’t even using it. Please, have you seen the crap they put out?”
“Nobody really knows how the cloud works,” said a rep for the IT auditing company investigating the disappearance of enterprise humor. “We sure don’t. Nobody really does. Like at all. Look, we put stuff on shared servers and there’s another cloud configuration at Amazon or Apple or Lockitup or or some other company that controls it. We don’t really know the exact location on the server where it’s stored……so….yeah….it’s there somewhere. It’s all jumbly and weird. It’s like cloud Twister and data gets all intertwined and stuff. I don’t know. No one has ever seen ‘The Cloud.’
Asked whether or not the server could be hacked and humor itself could be at risk, Lockitup co-founder admits, “Sure. Yeah, anything could be hacked in theory. Hell, though, wouldn’t that be a good thing? B2B marketing never gave a crap about using humor before. So, yeah now we can’t find it, and marketing starts whining, ‘Oh we want it back. You lost it. You can’t lose it when you never really made use of it.”
“Well, maybe you should have USED it before just storing it away like your high-school prom dress that you know you are never ever going to use again. Like ever. So if it meant that much to you, don’t put it in the cloud where anyone can hack it. Besides it wasn’t that great,” the Cloud company co-founder said. “Like there are 3 companies using humor in b2b and it’s the same joke over and over. My kids could write better jokes. Instead of complaining, maybe enterprise companies could innovate humor. Or hack it. I dunno.”
It seems the message here from tech folks to enterprise marketers is “do better.”
Added the auditor, “Right. I mean, you invent all kinds of tech, b2b enterprise people, and you can’t figure out how to use more humor? Geez. What the hell? Now that it’s all lost, you cannot live without it? Seriously. Maybe God knows where it is and has a great game of keep-away going. B2B Marketing, you don’t deserve it!” he said. “I hope we don’t find it. My other theory: maybe it just disappeared from pure shame and never wants to be found. Can’t blame it. You can’t just act like it mattered when you never appreciated it in the first place.”
A representative from the B2B Company who filed the complaint declined to comment on camera but would only say, “It doesn’t matter that we are never going to do anything with it. It’s marketing vaporware, and that’s part of our differentiation.”
“Lame. Everyone has vaporware,” said the auditor. “But, yeah. This company is known for a lot of it. You could say the humor has e-vaporware-ated. Damn. That’s pretty good. I am already funnier than enterprise b2b marketing departments. I am gonna write that crap down and put it in the cloud. Ha! I am on a roll.”
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I am a speaker, author (“Stop Boring Me!”- on Amazon), storyteller, improv comic, and creative excavator. I help organizations solve problems creatively and collaboratively with idea orgasms. Getting rid of jargon-monoxide and boring storytelling and content, I also help companies create powerful cultures from the inside-out. I am a fan of good nonsense in the name of creativity. My 8-yr-old thinks I am hilarious. I know that window is closing soon. My company is Keepingithuman.com. Join the community! Follow Kathy on Twitter. Kathy speaks on humor, improvisation, and organizational storytelling and how to generate new ideas. I do also like to write occasionally about serious stuff too. Her livestream show is #yesandbrand and you can catch that on her FB page every Friday at 10AM PDT.
